PX will be sending three types of leads: Digital Unbranded, Digital 1 to 1 Consent, and Branded leads.
These are auto insurance leads, bringing you consumers looking for auto insurance within your area of operation. These leads typically include drivers who are currently insured, licensed, and have clean or nearly clean records — with no DUIs, no at-fault accidents, and not more than one ticket. Some may also indicate homeownership, or multi-car status -providing additional cross-sell potential. Below are the main differences between each lead type:
1. Digital Unbranded leads: No specific insurance carrier mentioned, the consumer is looking for auto insurance in general. These leads make your "Core" packages.
2. Digital 1 to 1 Consent leads: The consumer consents to State Farm specifically contacting them after they enter their information. These leads make your "Direct" packages.
3. Branded leads: These are high-intent auto insurance leads with consumers who requested information through a State Farm-branded online page. These leads are considered high-value as they were processed through a multi-step State Farm-branded online form, or higher-than-average converting quote sites, that require time and multiple inputs from the consumer. These leads make your "Select" package