A branded lead is when a consumer specifically requests information from State Farm, by filling out a form clearly labeled with the brand. Rather than being matched with multiple insurers, they know exactly who they're asking to hear from. This level of clarity drives higher trust and boosts conversion rates.
Branded leads offer the following benefits:
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Exclusivity: These leads are yours alone, so you're not competing with other insurers for the same prospect.
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Stronger Conversion: Branded pages and forms can convert up to 6x more than non-branded ones because consumers see and trust the State Farm name.
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Transparent Consent: Your brand’s TCPA disclosure is front and center, meaning the consumer explicitly agrees to hear from you.
💡 How do branded leads compare with non-branded leads?
| Brand Leads | Non-Branded Leads |
| Consumer sees "State Farm" in the site, source and form. | Consumer goes to a general site or comparison site, expected to match with multiple insurers. |
| The lead is exclusive and has a higher intent. | The lead could be shared with multiple insurance companies. |
📌 Because these consumers specifically request State Farm, branded leads are delivered to you around the clock, regardless of your normal lead delivery settings. Their higher intent makes them a priority, ensuring you never miss an opportunity to convert!